Author Archives: ines-morais
Peugeot HYbrid4 presents : The Hybrid Graphic Novel
Peugeot is promoting its new 3008 Hybrid 4 with an Interactive Graphic Novel titled ‘A Mission in Four Modes’. The graphic novel is presented as a a visually stunning parallax HTML5 website.
A parallax website is designed with multiple layered backgrounds that move at slightly different speeds creating an illusion of depth.
A Mission in Four Modes features a female spy who’s trying to grab a few pictures of some secret information that she’s obviously not supposed to see. As the door blasts open and guns are drawn, we see the mission switch to ‘sport mode’ for a quick escape. Our heroine dives through the glass window and races away from the guard dogs, and the chase is on.
The story was illustrated by Gerald Parel (who has designed covers for Marvel) with site developed by Sylvain Tran for Paris agency BETC Digital.
Nike Football – “My Time is Now”
Last weekend I saw the new advertising campaign for Nike Football and it’s amazing! Entitled “My Time is Now”, it revolves around new talent and many players like Cristiano Ronaldo and Franck Ribéry.
Ladies and Gentlemen get ready to lose one hour of your life and try to find all the hidden contents. The Barber Shop and the Ronaldo’s Workout scene are so funny. The interactive video has also a hidden Sega Sonic the Hedgehog mini-game.
This campaign is taken the chance of Euro 2012 and is produced and directed by Wieden Kennedy and The Mill.
Search the film for hidden tunnels: https://www.youtube.com/nikefootball
Enjoy it!
TONEWHEELS by Derek Holzer
Last month I attended a talk about electroacoustic composition made with visual graphics.
The sound artist Derek Holzer played live experimental sounds, as well as taught in diferrent workshops about noise art technology.
This conference is part of “Radio Sonores” (3 weeks of events at Fábrica ASA Curators’ Lab in Guimaraes 2012).
«TONEWHEELS is an experiment in converting graphical imagery to sound, inspired by some of the pioneering 20th Century electronic music inventions. Transparent tonewheels with repeating patterns are spun over light-sensitive electronic circuitry to produce sound and light pulsations and textures. This all-analog set is performed entirely live without the use of computers, using only overhead projectors as light source, performance interface and audience display.»
For more information see the links below:
http://macumbista.net
www.umatic.nl/tonewheels_historical.html
www.sonores2012.org
SONY PS3 – Realtime Projection Mapping
Back on the great idea and concept to resume the system of the PlayStation Move and mapping techniques to create videos “Immersive Movie Experience.”
Using live puppetry, 3D tracking, pyrotechnics (and a whole bunch of our friends’ spare time) The Found Collective transformed a room into three different vignettes.
In the past, projection mapping worked only from a single, static view point, and thus was very limited. By attaching the PlayStation Move to the camera, we can track projections to screens in real time, enhancing the effect of spatial deformation and false perspective on the projections and allowing viewers to look round (virtual) corners, bend walls, create a hole in the wall, or remove the walls altogether to reveal vast expanses of virtual worlds.
Check out this guy’s room totally change into the movie he is watching! No SFX, no post production, no cuts, everything you see here is 100% for real.
Sony PS3 Video Store – Realtime Projection Mapping – Part1
Sony PS3 Video Store – Realtime Projection Mapping – Part2
Sony PS3 Video Store – Realtime Projection Mapping – Part3
eBay Give-A-Toy Store
This holiday season eBay and Toys for Tots have teamed up to launch the Give-A-Toy Store: an interactive toy store that lets you “window shop for good”.
eBay’s latest innovation makes it easy for shoppers to donate joy – and toys – via their mobile devices. The holiday storefronts benefit Toys for Tots and feature interactive displays of popular toys such as teddy bears and trains that represent donation amounts from $2 to $25.
This initiative provides joy and a message of hope to economically disadvantaged children through the gift of a new toy.
Please check the video below:
INKLING by Wacom
“While you sketch on paper, your idea goes digital”
Wacom’s Inkling Captures What You Draw On Paper Digitally.
This so-called Digital Sketch Pen allows you to capture whatever you draw or write on a sketchbook or any kind of paper in digital form, “stroke by stroke”. Just insert a sheet of paper or a notebook into the receiver, use the Inkling Digital Pen and transfer your works to your computer to refine them digitally anytime later.
Wacom says that Inkling even lets users create layers in the digital file while sketching on paper, with the push of a button.
Works can be stored as JPEG, BMP, TIFF, PNG, SVG and PDF files for use with any kind of application that supports these formats. The Inkling offers direct transfers to Photoshop, Illustrator, and Autodesk Sketchbook Pro/Designer.
Take a look:
Euclideon – Unlimited Detail Real-Time Rendering Technology (Preview 2011)
Euclideon Pty Ltd is a computer software company developing 3D computer graphics middleware for uses which include video games and industrial data visualization. It is best known for Unlimited Detail, a 3D rendering technology for displaying unlimited point cloud data in real-time.
Watch the video below:
Adobe Launches HTML5 Web Animations Tool
Edge enables users to create animated content using HTML5, CSS3 and JavaScript — not Flash. It’s the first professional-grade HTML5 editing tool on the market and is currently available for free, as the company is looking for feedback from developers.
The product, which relies on strict HTML standards and does not incorporate Flash, is not meant to replace existing web design tools like Dreamweaver or Flash, but to coexist with them, enhancing Adobe’s position as a leader in the future of Web infrastructure, especially as HTML5 becomes increasingly important in the world of mobile.
Look at the upcoming preview of Adobe Edge:
The Resale Right Typography
An excellent idea by the film producer of animation and illustrator french Pierre-Emmanuel Lyet. Indeed, he proposes a video explanatory of the right of resale, all in typographies. An original creation to discover in the continuation of the article.
PLAY WOOD – 森の木琴
“Forest Xylophone” - A stunning spot promoting the wood-encased Touch Wood SH-08C phone.
The concept of this commercial is about a small wooden ball rolling on a giant wooden xylophone in the middle of the forest, producing the melody “Cantata 147″ by Bach.
The Xylophone ad was developed at Drill Inc, Tokyo, by creative director Morihiro Harano. The instrument was designed and construced by Kenjiro Matsuo at Invisible Designs Lab, Fukuoka.
The phone has been made from surplus cypress wood, and no artificial colors and paints were used to ensure that wood retains its original natural appearance and aroma.
Watch the video below. Amazing!